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In Generating Sales, Not All Websites Are Equal

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In Generating Sales, Not All Websites Are Equal

NAHB survey findings highlighted recently on their Eye on Housing blog indicate that, while more than 85% of single-family builders and remodelers have websites, some of those sites are much more effective than others at generating sales.

 

 

Specifically, larger builders generate about 35% of their business from their websites, while remodelers and smaller builders tend to generate just 10-12% of their business through those channels. Hoping to find out why, our economists delved into the specifics of what different companies offer on their sites, and came up with some good clues.

While nearly all sites in the survey mentioned the company's history and offered contact information as well as pictures of completed jobs, the websites of larger builders (25 or more starts annually) typically also provided downloadable brochures and virtual tours, while advertising the advantages of buying a new home. On the other hand, builders with fewer than 25 starts who provided neither downloadable brochures nor material on the benefits of buying a new home on their websites got just 7% of their potential buyers through those channels - a share that rose to 27% for small builders who provided both downloadable brochures and material on the benefits of buying a new home.

Meanwhile, remodelers who provided downloadable brochures were found to generate twice as many customers from their sites - 18% - as those who did not. The bottom line is that many small builders and remodelers might want to consider expanding their web offerings in order to gain a greater market share.

NAHB Applauds Custom Home Builder of the Year Terry Wardell

Congratulations are somewhat overdue in this report to NAHB member Terry Wardell and his company, Wardell Builders, Inc., in Solana Beach, Calif., for being named the NAHB Custom Home Builder of the Year for 2012 at the International Builders' Show this January. Sponsored by Boral North America, the award recognizes the professional achievement of one builder each year who creates exceptional and innovative custom homes, exhibits a high level of customer service and demonstrates leadership and dedication within his or her company, the industry and local community.

Terry's two decades of success are due to his company's reputation for stellar customer service. He believes that truly superior homes are built by people with integrity, and he espouses impeccable honesty, close attention to detail and clear communication among all participants in the home building and buying process. A past member of the NAHB Custom Home Builders Committee, Terry has also helped lead the NAHB association forward and is a charter member and 17-year veteran of the Doors Builder 20 Club. Congratulations to Terry on his most recent honor, and thanks to him for the positive spotlight he helps shine on the entire housing industry.

Today's photos are those of Archival Designs' Luxury House Plan, Ashlott 

Choose from more than 400 house plan designs that we offer in a wide range of styles and sizes.  Some of our more popular house designs include European-inspired Georgian and palladian homes, English manor house plans, Tuscan-style Italian villas, French chateaux, and colonial house plans.  Our Tuscan-style villas range from 1800 sf to 14,814 sf. Our Newport classic home designs range from 1500 to 5000 sf.  Our starter castles, mansions and estate homes are desgined in the grand tradition of some of the most impressive homes in the world.  Please feel free to search our house designs offered.  Our plans have been built around the globe, from Canada to Dubai, and one could be just for you!

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  • Joanne Loftus
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